German sportswear label Adidas was originally founded in 1949 by shoe designer Adi Dassler who started the company designing footwear for athletes. Keeping that knowledge key to the brand’s defining ethos Adidas stands today as a major player in contemporary fashion. New to the AW18 collection, this Authentic logo jacket features a hood, long sleeves, fitted cuffs, contrasting panels, a signature three stripe detail and a front logo patch.